BAA - Heathrow: The Book

09.2009

Alain was given unprecedented access to all areas of the airport and full creative control over the finished book – a bold move by Heathrow as the airport was effectively opened up for literary critique, but one that gave instant credibility to the project and allowed us to tap into the marketing power of transparency.Over 900 pieces of national and international pieces of coverage including The Times, International Herald Tribune, BBC Breakfast News, BBC Radio 4 (the Today programme) – many applauding Heathrow for tapping into the power of transparency – has encouraged passengers to notice the airport in a different way.